About Project Pure

Reconnect with your true self, sleep deeply, and live in harmony with nature.

From a very young age we’ve had to (unconsciously) create survival adaptations to be able to grow up in a society that is no longer connected to a way of life that nature intended. Survival adaptations or programs that once provided protection, create blockages and suffering in adulthood. 

If you have ever had the sense that you were meant to do more, to be more, but that something is blocking you from getting there, it’s probably an unconscious program from childhood. 

Project Pure guides people to recognise their survival adaptations to process the pain those adaptations serve to protect. Once the pain is processed, the adaptations no longer serve a purpose and pure essence will surface and prevail.

 What we do

At Project Pure, we help people find their way back to a calm, connected, and authentic life.

It began with a personal journey—through insomnia, emotional overwhelm, and the deep unraveling that often comes when we lose trust in our own bodies. What followed was a quiet return: to sleep, to stillness, to wholeness.

Now, through practical programs rooted in nervous system healing, body-awareness, and natural living, Project Pure supports others in doing the same.

We believe that when we feel safe and grounded in our bodies and clear in our minds, we begin to remember who we really are. From that place, healing becomes not only possible—but inevitable.

Our first offering is a program to overcome insomnia, and we are growing to support those navigating anxiety, and other modern-day challenges—gently guiding them back to inner calm, trust, and their pure essence.

Because when we strip away the noise and return to what is pure, life begins to flow again.

Get Back To Sleep

And Find Your Pure Self

Currently there are two different programs to suit your lifestyle, and a membership option is opening soon for ongoing learning and growth.

If you are suffering from insomnia or severe sleep issues, this program gets to the root cause of your manifestations, teaches you to calm down your nervous system, and adjust your life for longterm benefits. 

Learn More

Meet like-minded people and enjoy community support, monthly masterclasses on all kinds of health & healing subjects, guided meditations, and live Q&A sessions to help you stay connected and on course. 

Join the waitlist

If  you cannot commit to weekly one-on-one sessions right now, then the self-paced, self-study program is more suitable for you. You have the option to add on the one-on-one sessions at a later date. 

Learn More

Annelies Basten

Founder

Annelies’ curiosity about the “why” of people and the world began early. As a highly sensitive child growing up in a small, conservative village in the Netherlands, she often felt like she didn’t fit in. This sense of not belonging sparked a lifelong quest for deeper understanding—of love, life, and her place within it.

Her early survival strategy became high achievement. She was always top of the class, winning national medals in synchronised swimming (now called artistic swimming) and later in road cycling. The underlying belief was: “If I win everything, then I’ll be loveable.”But no matter how many accolades she collected, the inner void remained. She still didn’t feel truly loved, whole, or connected.

During university, her mental health declined. A period of intense struggle—including anxiety, depression, eating disorders, addiction, and suicidal ideation—led her to spend two and a half years in psychoanalytical psychotherapy within a psychiatric hospital. After earning her Master’s in Psychology, she knew she needed a radical change. Leaving old patterns and people behind, she moved abroad and eventually settled in Aotearoa New Zealand.

Here, she found a place—and a way of being—that felt more aligned with her heart. She began living and working in integrity with her values, always in service to something greater. Her work ranged from fundraising for charities to opening and running a plant-based café, all rooted in the desire to help create a kinder, more conscious world.

Drawing on both her academic training and deep lived experience—insomnia, anxiety, addiction, eating disorders, depression, high sensitivity, high achievement, and suicidal thoughts—Annelies now holds space for others to rediscover their own true essence. Her approach is safe, grounded, and non-judgemental. She gently guides people back to authenticity, connection, and inner peace.

Annelies believes in the body’s innate wisdom, the healing power of presence, and the intelligence of nature. Her daily practices—meditation, yoga, and sunrise ocean dipping—are ways she stays grounded, regulated, and attuned in an overstimulated world.

“I remember the dark days—exhausted, hollow-eyed, and filled with despair. I had lost all trust in my body, truly believing I might never sleep on my own again. To be here now, sleeping naturally and deeply, feels like a miracle. But it’s possible."

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Join Our Mailing List To Learn More About Insomnia And How To Overcome It

What People Are Saying...

Amy Leigh Broadstock

"I had insomnia for much of my adult life. Being attacked in my own home, in my own bed - which was supposed to be my safe place - triggered a cascade of mental health issues… I truly believed that I would be on sleeping pills and have insomnia for the rest of my life, I never thought this was possible for me. If Annelies could help me, I believe she can help anyone. I am so incredibly grateful for this programme and how much it has improved my quality of life and armed me with so many lifelong tools and confidence in my own ability to access healthy sleep.  Thank you from the bottom of my heart Annelies!"

Watch Amy's Powerful Story

Jane Madison-Jones

"I completed the Overcoming Insomnia - Self Study Program and found it really helpful. I have been waking up during the night and struggling to get back to sleep for many years. My sleep has definitely improved over the duration of the course; I am waking up a lot less and enjoying better quality sleep. I am being more mindful about sticking to routines and practising better lifestyle choices. I think a really good takeaway for me is that I don't have to find a big fix for my sleep problem – the little things matter and make a difference. Thanks, Annelies!"

FREE GUIDE

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