
Privacy Policy
1. This privacy policy explains how we may collect, store, use, and disclose any personal information that you provide to us when using this website or engaging with our services. Your continued use of this website provides your unconditional consent to us collecting, storing, using, and disclosing your personal information in the manner set out below. This privacy policy is subject to, and must be read in conjunction with, our Terms of Service.
2. In this privacy policy “we”, “us”, and “our” refers to Project Pure.
Collection
3. We will only collect personal information that is reasonably necessary to provide our services, communicate with you, manage bookings, maintain records, and comply with legal obligations. This may include, without limitation, your name, email address, phone number, postal address, and information relevant to therapeutic or wellness services.
4. You may decide not to provide your personal information to us. However, if you do not provide it, we may not be able to provide you with access to certain information or services.
Automated Collection
5. When you visit this website, we may use automated technology (such as usage monitoring software, cookies, and sessions) to collect and store certain information about your visit. Please see our Cookies Policy for more information.
Use and Disclosure
6. We will not use or disclose your personal information except in accordance with the New Zealand Privacy Act 2020 or where otherwise required by law. We may use your personal information to:
• communicate with you;
• provide therapeutic, educational, or wellness-related services;
• manage bookings, payments, and client records;
• analyse usage of this website;
• provide you with further information, news, and promotional material; and
• improve the content and functionality of this website.
7. We will not sell, rent, or lease your personal information to third parties.
8. We will only use or disclose personal information that you have provided to us, or which we have obtained about you:
• for the purposes outlined above;
• if you have authorised us to do so;
• if we have given you notification of the intended use or disclosure and you have not objected to that use or disclosure;
• if we believe that the use or disclosure is reasonably necessary to assist a law enforcement agency or an agency responsible for national security in the performance of their functions;
• if we believe that the use or disclosure is reasonably necessary to enforce any legal rights we may have, or is reasonably necessary to protect the rights, property, and safety of us, our clients, or others; or
• if we are authorised, required, or permitted by law to disclose the information.
Therapeutic Services and Digital Platforms
9. In providing therapeutic and wellness services, we may use trusted third-party digital platforms to support communication, online sessions, note-taking, administration, and secure storage of information.
10. These platforms may include:
• Heidi Health for session recording, transcription, and clinical note support;
• Signal for encrypted online communication and video sessions; and
• Google Workspace for secure cloud-based storage of client records, contact information, and administrative documents.
11. Heidi Health uses encrypted data transmission and storage practices designed to support privacy and security standards within healthcare settings. Signal provides end-to-end encrypted communication.
12. Where possible, identifying information is minimised within internal filing systems. Client records and notes may be stored using initials rather than full names.
13. Some information shared during therapeutic sessions may include sensitive personal or health-related information. We take reasonable steps to protect this information and only use platforms and systems we believe are appropriate for professional practice.
Storage and Security
14. Personal information collected on this website or through our services is collected and held by Project Pure. We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
15. Some data may be securely stored or processed outside New Zealand through trusted third-party service providers.
16. While reasonable precautions are taken to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
17. Please be aware that communication via email may not always be fully secure. If you choose to communicate sensitive information electronically, you do so with an understanding of the inherent risks associated with online communication.
Data Breach
18. If we become aware of a personal data breach related to our processing of personal information, we will take reasonable steps to investigate and notify affected individuals where required under applicable law.
Third Party Websites
19. This website may contain hyperlinks to third-party websites. We are not responsible for the content of such websites, or for the manner in which those websites collect, hold, use, and distribute any personal information you provide.
20. When visiting a third-party website from hyperlinks displayed on this website, we encourage you to review the privacy statements of those websites so that you can understand how your personal information may be collected, held, used, and distributed.
Right to Access
and Correct
21. You may request access to, or correction of, any personal information we hold about you by contacting us at
22. To help ensure that the personal information we hold about you is accurate and current, please notify us of any changes to your personal information as soon as possible.
Changes to This
Privacy Policy
23. We reserve the right, at our discretion, to update or revise this privacy policy at any time. Changes to this privacy policy will take effect immediately once published on this website.
24. Please check this privacy policy regularly for modifications and updates. Continued use of this website or our services following any changes indicates your acceptance of those changes.
This privacy policy was last updated on 27 May 2026.
